Check out this great excerpt from "Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts!", a book which I found laying on our VP's desk:
When I was President of the New Jersey Nets, our General Manager drafted a player from Nigeria. His name was Yinka Dare. In his rookie year, he played only three minutes and took only one shot. It was an airball. It took him one and a half seasons to get his first assist in the NBA. Think about that for a minute. If you placed a dead man on the court during an NBA game, he would probably get an assist before Yinka got one. After all, a ball might bounce off of the body into the hands of a teammate for an easy score.
Early in Yinka's rookie season, he was warming up with the team before a game against the Minnesota Timberwolves. Yinka asked our second string center, Jayson Williams, a question. Yinka pointed to Christian Laettner, the 6-11 forward of the Timberwolves. "What does the 'C' stand for on Christian Laettner's jersey?" Dare asked in British style English. He was referring, of course, to the letter 'C' that is stitched onto the jersey of the player who is the team Captain. "Caucasian," Williams answered. Laettner was one of the few white players in the NBA. Yinka nodded his head; it made sense to him.
Benoit Benjamin, our big 7-foot center overheard this. After Yinka ran off to take his turn in the lay-up drill, Benoit said to Jayson, "That Dare is really stupid. He thinks Caucasian begins with a 'C' instead of a 'K'."
And this guy played for my Creighton Bluejays back in the 80's. Nice.
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