Another post in the “Randomly Occurring Periodic Post About Something Design Related” series, to fulfill my Monthly Quota.
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Deodorant advertisements, for whatever reason, seem to me to be some of the most directly targeted ads to one gender or the other. Maybe I’m just exaggerating, but I don’t think I am. Seriously, if you’re watching soap operas, Lifetime or any Queen Latifah movie on cable, the chances of seeing “Secret” ads are about 100%. Similarly, if you’re watching sports, SpikeTV or any Bruce Campbell movie, the chances of seeing “Right Guard” ads are right around, well, 100%.
Not even beer, flowers or puppies are targeted this directly. If you watch programming that gets a more 50/50 audience, something like “30 Rock” or “The Office”, you won’t see deodorant ads. Why? Because you can better spend your money on something where half the audience would never buy your product — or your competitors’ for that matter.
Now, I’m in the latter group — a guy with upwards of 85% of my TV viewing in a given week safely in the “guy programming” niche. So I see a lot of these deodorant ads, and most of them are forgettable. They’re like nipples on a chicken…utterly worthless.
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I’m at a bit of a loss, here.
When I moved to Omaha a decade ago, I came to Creighton and Omaha specifically because I didn’t know anyone at the school or in the city. It was a fresh start. The first six years I was here, I made a lot of friends, got a great job that I love. Then four years ago, my brother and his new wife moved here, and I really enjoyed having them here. I never got the impression they wanted to stay here forever like I do; they like being close to home, whereas I prefer living a distance away. But I sure enjoyed the four years they were here, having forgotten over the previous six years what its like to have family in town.
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Often times, you’ll hear someone say, “We’re like brothers”. People who say that usually don’t have an actual brother that they’ve been best friends with for their whole life. I do. Which is what makes it so tough to grasp the fact that he and his wife told me this weekend that they are moving away from Omaha.
Over the three years of this blog, there have been too many classic stories involving me and my brother to recount here. Just two weeks ago, we tackled the Blazin’ Challenge and tried to eat Blazin’ wings in record time. Even when I didn’t write about them, those kind of moments and stories happened every week. Now that they’re moving away, those moments will happen a lot less frequently.
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Another post in the “Randomly Occurring Periodic Post About Something Design Related” series, to fulfill my Monthly Quota.
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A buddy of mine was recently in Chicago, and while he was down on Rush Street, he saw this billboard and sent me a quick text message about it (albeit with a really grainy cell phone photo, hence the usage of the AP photo below):
“saw this bb while down on Rush st., its really funny,thought your would get a kick out of it as a designr, best part is this is an all-female law firm!!!”
Maybe I’m out of line here, but I find this rather hilarious. Using sexily-clad models
Saturday, I woke up around noon. After my ritual 7-mile stationary bike ride-slash-PS2 marathon, I made myself a sandwich and opened up my email.
From Continental Frutiger: “What time is the party tonight? Is it BYOB?”
My response: “I’m operating under the assumption that it is BYOB. I will be there shortly after 9, and Dick Herculanuum will be there around the same time. Sadly, Glypha won’t be there, as he is triple booked tonight.”
Continental’s quick-witted and nearly instantaneous reply: “Heroes, Taxi and painting his fingernails?”
Ouch. Hilarious though. See, I promised no more Taxi jokes — and I’ve pretty much kept my word — but Continental made no such bargain, fortunately (or unfortunately depending on your point of view).
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What’s cheaper…3 tacos or 1 beer? Answer: They’re both $1.50! Its really too bad Glypha couldn’t join us that night for cheap PBR and cheaper tacos. Gilby was there, Dick Herculanuum was there, the list goes on and on. Ah well. You have to admit that’s a helluva impressive document of Act I of my birthday party, though.
Tomorrow, my summary of this weekend’s loco Cinco De Mayo Extravaganza Fiesta! Featuring lots of liquor! Lego-like figurines of Einstein from Back to the Future! Beer pong! Flooded basements!
Plus… is it Gilby’s yard, or Woodstock ’94? You be the judge!
And much, much more! So stop back tomorrow for that.
You bet.
